Development History and Future Prospects - Thirteen Years of Striving towards the Center of the Global Acoustic Stage

The development history of Kiss-jia is a microcosm of the dedication, innovation, and steady progress of Chinese private manufacturing enterprises. Starting from a small corner of Huizhou, and expanding to two locations and serving the world, every step we've taken reflects our focus on acoustic technology and our keen grasp of market trends.

I. Pioneering Spirit, Laying the Foundation (2011-2017)

In 2011, Kiss-jia Industrial was officially established in Huizhou, starting with the research and development and production of microphones. With a registered capital of 2 million RMB, it embarked on its entrepreneurial journey. From the outset, the company established a development strategy that emphasized both R&D and manufacturing, focusing on product quality and quickly building a reputation in the microphone segment. In 2013, the company ushered in its first major strategic expansion: the board of directors increased capital to 3 million RMB, officially entering the field of loudspeaker R&D and production, completing the key business layout from "reception" to "reproduction," laying the foundation for the company to become a comprehensive acoustic solutions provider in the future.

II. Diversified Expansion and Rapid Growth (2018-2022) With the explosive growth of the smart hardware market, in 2018, Kiss-jia proactively launched a multimedia speaker product line, successfully entering the consumer electronics market, including Bluetooth speakers. In the same year, the company continued to expand, with the number of employees growing to 180. Leveraging its solid technological accumulation and innovation capabilities, it was successfully recognized as a "High-Tech Enterprise." 2020 was a year of expansion for the company: to meet diversified market demands and improve service capabilities, the company invested over 20 million RMB to purchase a brand-new, modern factory; in October of the same year, a branch of the same size was established in Zhanjiang, Guangdong, forming a dual-base production capacity layout in Huizhou and Zhanjiang; in December, the registered capital increased to 5 million RMB, reflecting the shareholders' strong confidence in future development. In 2021, the company launched a "lean production" reform, investing in the R&D of multimedia video playback speakers at its Huizhou base and vigorously introducing automated production lines and testing equipment, taking a solid step towards intelligent manufacturing transformation.

III. Transformation and Upgrading, Enhancing Quality and Efficiency (2023-Present)

2023-2024 were kiss-jia "Years of Quality and Efficiency Upgrades." The company invested millions of yuan in the cleanroom renovation of its new factory and the construction of a high-end laboratory complex (anechoic chambers, laboratories, etc.), elevating its R&D and testing capabilities to an industry-leading level. In 2024, the automation strategy was fully deepened, with a large number of high-end automated production and testing equipment put into use and fully moved into the new factory in June. Currently, the Huizhou company has 130 employees, and the Zhanjiang company has 90 employees, achieving a leapfrog improvement in total production capacity and product quality. Sales performance has continued to climb year after year, with annual sales increasing several times from 2016 to 2024, exceeding 42 million yuan in 2024, and the market footprint steadily expanding.

IV. Future Blueprint: 2025, Towards the Global Market

Standing at a new historical starting point, Kiss-jia has drawn up a clear strategic blueprint for 2025:

* Market Performance Target: Planned annual sales exceeding RMB 65 million, achieving growth against the trend amidst ongoing economic challenges.

* Customer Ecosystem Target: Planned total number of cooperative customers exceeding 100, establishing deep strategic partnerships with more leading brands and innovative companies in the industry.

* Globalization Target: Planned to extend product sales network to all five continents, shining brightly in a broader international market.

To achieve this blueprint, Kiss-jia will continue to increase R&D investment, deeply cultivating audio algorithms, new material applications, and miniaturization technology; comprehensively deepening the construction of automated and digital factories; and continuously expanding acoustic applications in new fields. We firmly believe that the accumulation of the past thirteen years is a bridge to the future, and Kiss-jia is moving towards the center stage of the global acoustic industry with a more confident and open attitude.